Mark Binnersley - Communications Consultant

Mark Binnersley - Communications Consultant

Public Relations Consultant in Stourbridge, West Midlands, DY8 3DU

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About the Business

With nearly 20 years' experience in public relations and journalism, I pride myself on getting results for clients. Additionally, I have built strong business connections with partners in China over the past 10 years. Whether it's strategy, media coverage, social media reach, or engaging content for your website or marketing materials, I'll help you build and maintain a good reputation amongst your target audiences in the UK and Middle Kingdom.

I'm a seasoned communicator with life experience beyond the PR and media world. I've worked in country sports, road haulage, retail and construction before settling in public relations. I've also lived in Beijing, capital of China, and speak Mandarin Chinese as a second language.

I have communications experience in the funeral and end of life sector, business rescue and recovery, technology and trade associations.

It's all about your objectives. What do you want to achieve and how are we going to measure success? I'll take the time to get to know your organisation to help you implement a public relations plan that supports your customer or client facing teams, enabling you achieve your goals.

I'm also an honest broker. I won't sell you a service you don't need. This approach ensures lasting relationships that benefit you and me.

Business Services
Our Services

Our Services

Public relations:

Encompassing old media and new, I provide a cost-effective way to equip your organisation with a press office and social media function, helping you to use a range of channels to get your message in front of target audiences.

Strategy:

I'll help you map an effective approach to communications strategy, in order to: develop key messages around your brand and offering; define your target audiences and understand your market; choose the most effective platforms; and identify communications opportunities and challenges.

Copywriting:

Whether it's a business feature, web content, social media posts or a meaty white paper, I will ensure you find the right tone of voice for your organisation and deliver engaging copy that resonates with your target audiences.

China communications support:

If you're looking to raise awareness of a product or service in China, then I can help with public relations, social media, translation, SEO and web development. I have extensive contacts across the Middle Kingdom in the media sector and business. Additionally, I speak, read and write Mandarin and can advise on culture and custom.

Funeral profession PR:

With many consumers now using digital platforms to find a good funeral director, the need to convey the right messages online, be it through your website or social media, has never been greater. I can help you get the right information in the best tone of voice to people using modern communications tools.

Crisis communications:

At times of negative media publicity, it's essential to seek support and counsel of a fresh pair of eyes, in order to give you an insight into how the problem might appear to the outside world. I'll hold your hand through a crisis and help you put together a plan to recover your reputation.

Location & Hours

65, St George's Road

Stourbridge, DY8 3DU
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